Dubai : The importance of training and certification as an essential tool to remain relevant at the workplace came under the spotlight at a workshop organized by UAE’s leading executive training and management firm, Blue Ocean Academy, recently. The workshop titled: “Increasing Measurable Effectiveness of Training” got together heads of training from large corporates worldwide who debated on the different ways of measuring the tangible impact of training on employees. The participants arrived at a consensus that business productivity, profitability and customer loyalty are enhanced when employees are trained and supported at work. Dr. Samer Parekh, an internationally renowned speaker on the tangible quotient of training said: “What separates sustainable companies from the rest, is the effort of the management in training its employees. The best managers tend to be great motivators and promoters of success and they are clearly seeing the direct impact of training on productivity, translating into profits.” Highlighting on the “Pesos” model of training, Dr. Parekh, a PhD from the University of Wisconsin, said “there is an apparent disconnect between what business asks for as a measure of effectiveness of training and what can be actually measured.” Before training a student must develop a readiness to learn and after the training is complete, it should reflect in his behaviour outside the classroom. For corporates as well as individual employees, education and training are all skill-enhancing strategies that are imperative in today’s world to remain relevant at the workplace. Certifications and discipline-specific training programs are focused and help in enhancing career objectives. There are certifications that set the industry-standard and are imperative in a changing employment scenario. “The growth in certification programs is a reaction to the changing employment market. International certifications are portable, since they do not depend on a company's definition of a certain job,” said Dr. Sathya Menon, Blue Ocean Academy. Increasingly companies keen to hire certified professionals demonstrating to customers, competitors, suppliers, staff and investors that industry-respected best practices are in use. Blue Ocean also launched its public course calendar 2014 on the occasion. Headquartered in the UAE with a strong presence in the UK, KSA, Qatar, Oman, Sri Lanka and India, Blue Ocean stands on an enviable reputation built on 16 years of training, an impressive roster of blue-chip clients, a global network of certified trainers and international affiliations. Blue Ocean specializes in designing courses that bridge the gap between infrastructure and knowledge, imparting futuristic skills to a new genre of industry leaders, shaping them into dynamic professionals in an increasingly competitive world. For further clarifications Pls contact : Debasree Banerjee Corporate Communications, Blue Ocean Academy P.O. Box 116687, Dubai, U.A.E Tel : +971-4-396 3968 Mobile : +971-50-1416435